Keto Diet
The keto diet is also known as ketogenic diet, it is a high-fat, adequate-protein, low-carbohydrate diet that in medicine which is used primarily to treat difficult-to-control (refractory) epilepsy in children. The recent study also shows that it can also help with the Type II Diabetes. During the study, there are more amazing results come with this particular diet. The diet forces the body to burn fats rather than carbohydrates.
Benefits
Problem
Recent years have seen the ketogenic diet increase rapidly in popularity, due in large part to its efficacy in supporting weight loss. However, I believe there remains a gap among current ketogenic diet experts, ketogenic diet beginners and potential users.
Challenge
As proponents of the health benefits of the diet and producers of ultra-low carbohydrate foods, I seek to better understand and address the current barriers to adoption and long-term diet adherence.
Survey
Findings
- Most people doing keto diet are less than 3 months, which indicates that most of the ketoers have difficulties to keep keto diet or form a long-term diet habits.
- People who doing keto diet are mainly ageing from 31 and above, which means people who have started working are more likely to concern their health problems.
- Ketoers more care about how to make keto diet easier, for example, keto grocery shopping, tracking intakes, and keto diet recipes. Besides, a rewards system will be a bonus.
Interview Insights
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Keto diet meal takes more time to prepare.
During the interview, a lot of the users are complaining about the time they spend on preparation of the keto diet meal. It usually takes twice or three times more time to do the meal. And the grocery shopping also takes more time to see the nutrition facts.
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Keto diet doesn’t fit everyone.
Execution of a ketone diet should be done with a complete physical record in order to know if it is appropriate. Without these preparations, you can’t tell is this diet suit for you or not. So before you decide to go on this diet, contact your doctor first to see weather you are suitable for this diet or not. Don’t follow the trending blindly.
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Not much keto friendly places to go.
Traditional nutrition is vegetable based with grain products, but less meat and fat. If you go to the grocery store, there are tones of items out there are fat free or less fat products. However, have you seen anything that is HIGH FAT? No! There are a lot of vegetarian restaurant, but have you seen any Keto friendly restaurant? No!
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Tracking what you eat, how many you eat.
Doing keto diet you have to super care about what you eat, and how many you eat and how much nutrition you eat. Before that you have to set up your personal goal to reach everyday.
Solutions
Inspirations
Competitor
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PERFECT KETO
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ruled.me
Target Audience
Persona
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John Hodges (keto level: Beginner, less than half year)
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Tara Marinko (keto level: Expert, more than 3 years)
Ideation
IA Map
Iteration
Conclusions
Based on the survey with the beginners of the keto diet, what might make them want to give up the diet is that:
- 1. Needs guide to see the long-term outcomes.
- 2. Time consuming on keto diet preparation and want variety of meals to try.
- 3. Less motivation to keep on the keto diet.
Wireframe1.0
Testing1
Wireframe2.0
Testing2
User Task 1
Buy all the ingredients from the recipes with one click buy all function.
User Task 2
Track your food intake and monitor your progress, add your meal and gain the points.
User Task 3
Keto grocery shopping with Shop AR technology to quickly see the keto friendly food.
Reference
- Holt, SH, et al. (1997) An insulin index of foods: the insulin demand generated by 1000-kJ portions of common foods. The American Journal of Clinical Nutrition, 66(5), 1264-76.
- Pediatrics. 2007 Mar;119(3):535-43. The ketogenic diet: one decade later. Freeman JM1, Kossoff EH, Hartman AL.
- Thom, G. & Lean, M. (2017) Is There an Optimal Diet for Weight Management and Metabolic Health? Gastroenterology, 152(7), 1739-1751.
- Neal, E.G., et al. (2008) The ketogenic diet for the treatment of childhood epilepsy: a randomized controlled trial. The Lancet Neurology, 7(6), 500-506.
- Westman, E.C, et al. (2008) The effect of a low-carbohydrate, ketogenic diet versus a low-glycemic index diet on glycemic control in type 2 diabetes mellitus. Nutrition & Metabolism, 5(36).
- Bueno NB, et al. (2013) Very-low-carbohydrate ketogenic diet v. low-fat diet for long-term weight loss: a meta-analysis of randomized controlled trials. British Journal of Nutrition, 110(7): 1178-87.